More than 100 galleries will participate in the inaugural edition of Frieze Seoul, with almost half of the exhibitors based in the Asia-Pacific region and a section dedicated to Asian galleries 12 years old or younger.
Scheduled to take place at the COEX Exhibition Center from September 2-5, with the first day serving as a VIP preview. Frieze Seoul is the first fair company in Asia. (The London-based fair also has editions in New York and Los Angeles.) It will run alongside KIAF, the veteran local art fair run by the Galleries Association of Korea.
“There is a powerful sense of anticipation that gives all indications of the strong appetite for Frieze Seoul,” fair director Patrick Lee said in a statement. South Korea has flexed its cultural muscles in recent years, becoming one of Asia’s most important art markets, after Hong Kong, and attracting Western galleries to open outposts there. South Korean collectors also bought overseas, making a strong showing at Art Basel earlier this month.
The inaugural edition of Frieze Seoul will be divided into three sections. The main one will feature a mix of 90 international, regional and local galleries; a Frieze Masters section will feature 18 galleries featuring classic collectibles and works of art from the Old Masters to the late 20th century; and Focus Asia will highlight 10 solo artist presentations by Asia-based galleries that have opened since 2010. Horizon Art Foundation Chief Artistic Director Christopher Lew and Hyejung Jang, a Seoul-based curator, are the conservation advisors of the Focus Asia section.
Around 47% of exhibitors have outlets in Asia, including a number of international galleries that have already opened boutiques in Seoul, such as Gladstone Gallery, König Galerie, Lehmann Maupin, Pace Gallery, Perrotin, Thaddaeus Ropac and Various Small Fires, all displayed in the main section.
International names with a presence in other parts of Asia also feature in the main section, including Massimo De Carlo, Gagosian, Hauser & Wirth, LGDR, Almine Rech, White Cube and David Zwirner. Belgian art dealer Axel Vervoordt, which has space in Hong Kong, and Galleria Continua, which has seven locations including one in Beijing, are featured in the Frieze Masters section. Tabula Rasa Gallery, which operates in Beijing and London, is featured in Focus Asia, showcasing British artist Laetitia Yhap.
Twelve galleries at the fair are Korean-owned, including Kukje Gallery, PKM, Gallery Hyundai, Arario Gallery, Leeahn Gallery and Hakgojae Gallery. Some of them are part of Frieze’s 15 new galleries, including Jason Haam, Johyun Gallery, Whistle and P21.
A range of Asian galleries are also represented in the fair. These include Anomaly, Moho Kubota Gallery, Tomio Koyama Gallery and Taka Ishii from Tokyo, Bank and Don Gallery from Shanghai, STPI and Yeo Workshop from Singapore, TKG+ from Taipei and The Drawing Room from Manila. Empty Gallery and Kiang Malingue (which also operates in Shanghai) are the only Hong Kong galleries in the line-up.
It is not certain that any of these galleries will also be present at KIAF, as the Korean fair has not yet announced its list of exhibitors.
Find the full list of exhibitors below:
Blum & Poe (Los Angeles, New York, Tokyo)
Shatto Castle (Los Angeles)
Seat of Sadie Coles (London)
Paula Cooper Gallery (New York, Palm Beach)
Chantal Crousel Gallery (Paris)
Don Gallery (Shanghai)
Empty Gallery (Hong Kong)
Gagosian (New York, Los Angeles, London, Paris, Geneva, Basel, Rome, Athens, Hong Kong, Gstaad)
Gladstone Gallery (New York, Brussels, Rome, Los Angeles, Seoul)
Marian Goodman Gallery (New York, Paris, London)
Hauser & Wirth (London, New York, Somerset, Los Angeles, Zurich, Gstaad, Hong Kong, St. Moritz, Menorca, Southampton, Monaco)
Mariane Ibrahim (Chicago, Paris)
Tina Kim Gallery (New York)
Kukje Gallery (Seoul, Busan)
Kurimanzutto (Mexico, New York)
Lehmann Maupin (New York, Hong Kong, Seoul, London)
LGDR (New York, Hong Kong, Paris, London)
Lisson Gallery (London, New York, Shanghai, Beijing)
Matthew Marks Gallery (New York, Los Angeles)
Mendes Wood DM (Sao Paulo, Brussels, New York)
Still Life (New Delhi)
Taro Nasu (Japan)
Pace Gallery (New York, London, Hong Kong, Palo Alto, Geneva, Seoul, East Hampton, Palm Beach)
Thaddaeus Ropac (London, Paris, Salzburg, Seoul)
Esther Schipper (Berlin)
Taka Ishii (Japan)
Vadehra Art Gallery (New Delhi)
Michael Werner (New York, London, East Hampton)
White Cube (London, Hong Kong, New York, Paris, West Palm Beach)
David Zwirner (New York, London, Paris, Hong Kong)
Acquavella Galleries (New York, Palm Beach)
Cardi Gallery (Milan, London)
Castelli Gallery (New York)
Daniel Crouch Rare Books (London, New York)
Illuminations (New York, Paris, Chicago)
Hakgojae Gallery (Seoul)
Hyundai Gallery (Seoul, New York)
Annely Juda Fine Art (London)
Richard Nagy (London)
Skarstedt (New York, London, Paris)
Tokyo Gallery + BTAP, (Tokyo, Beijing)
Axel Vervoordt (Wijnegem, Hong Kong)
Focus on Asia
Dastan Gallery (Tehran), featuring Ali Beheshti
Jhaveri Contemporary (Mumbai), featuring Rana Begum
Kiang Malingue (Hong Kong, Shanghai), presenting Tao Hui
P21 (Seoul), featuring Sungsil Ryu
Parcel (Tokyo), featuring Osamu Mori
ROH (Jakarta), featuring Bagus Pandega, Kei Imazu
Sokyo Gallery (Kyoto), featuring Kimiyo Mishima
Tabula Rasa Gallery (Beijing, London), presenting Laetitia Yhap
Whistle (Seoul), featuring Hejum Bä
Yeo Workshop (Singapore), presenting Fyerool Darma
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